The Advertising Standards Authority (ASA) recently reported a marked increase in complaints about digital marketing communications, following a change to their remit in this regard earlier this year. In the seven months between March and September 2011, they received 5,531 complaints, covering online marketing on non-paid for space such as social media as well as material on organisations' own websites.
Particularly with the new fees regime in England, colleges and universities must be careful to ensure that all their online material is clear, accurate and coordinated to avoid complaints about incorrect or misleading information.
Further information on this story is available on the ASA website.