Advertising Standards Authority to Regulate Online

The digital remit of the Advertising Standards Authority (ASA) is to be extended significantly to deliver more comprehensive consumer protection online.  From 1 March 2011, the rules in the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (the CAP Code) will apply in full to marketing communications online, including the rules relating to misleading advertising, social responsibility and the protection of children.  The remit will apply to all sectors and all businesses and organisations regardless of size and this includes FE and HE institiutions that have an online advertising and marketing presence.  The ASA's remit will extend to advertisers marketing communications on their own websites and marketing communications in other non-paid-for space under their control, such as social networking sites like Facebook and Twitter.  Further details on the ASA's website at - http://asa.org.uk/Media-Centre/2010/ASA-digital-remit-extension.aspx.

Posted on 01/09/2010